The project was to make Galaxy Z Fold4 l Flip4 Digital Videos
for Global Marketing after the second half of 2022 Foldable Unpacked
We produced 11 videos for Z Fold4 l Flip4 on Digital
Each video was focused on each customer's experience point for a Fold4 or Flip4
based on Samsung Marketing's Global Strategy for Z Fold4 l Flip4
Since we had a limited budget due to the covid period,
the filming happened with 2 filming crew at the same time
It was a quiet challenge, but everyone worked hard on their roles
and filmed within full 2 days and nights in the studio located at Paju, Korea
Will was a Creative Director from Samsung for the project
and collaborated with Cheil World Wide (제일기획) and a creative studio
The images are some of Behind The Scenes of filmmaking
For your information, a person with red hat is Will
BEHIND THE SCENES
